Emblem Accelerates Growth with New Rainbow City Branch and Expanded Service Area Across Alabama
December 2, 2025
Rainbow City, AL - Emblem Credit Union is proud to announce the purchase of the former Wells Fargo building on Rainbow Drive as part of our continued commitment to growth. The property will undergo a complete renovation to create a branch that blends modern convenience with a strong sense of community. While renovations will begin soon, a specific timeline for opening has not yet been finalized.
This major project underscores Emblem’s dedication to expanding access and enhancing member experience. In addition to this new branch, Emblem has broadened its footprint by adding five new counties. Now serving Etowah, Blount, Calhoun, Cherokee, Cleburne, DeKalb, Marshall, Morgan, St. Clair, and Talladega counties, this expansion doubles our reach and positions Emblem as a leading financial partner for communities across Alabama.
“The decision by Emblem Credit Union to locate in Rainbow City marks another important step in our community’s forward momentum,” said Joe Taylor, Mayor of Rainbow City, “This new location will become a vital part of our aggressively growing city, providing residents and businesses with convenient financial services while strengthening the economic foundation that continues to set Rainbow City apart. We proudly welcome Emblem Credit Union to the City of Promise.”
As Emblem continues to grow, our focus remains on delivering exceptional service, innovative solutions, and a strong commitment to the communities we serve.